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Certified Sales Executive (CSE)

The Certified Sales Executive program is ideal for professionals who are employed as a sales manager, regional sales manager, sales director, Vice President of sales, Chief Sales Officer or any individual or company owner responsible for sales management and who has direct reports.  Sales Educators and Sales Consultants who specialize in sales management may also apply. SMEI’s CSE® certification program is designed to ensure that those completing the program have successfully demonstrated knowledge and understanding of the core competencies outlined below. Recognized authorities in sales and marketing were involved in prescribing these competencies with assistance from Syracuse University, which were in turn approved and adopted by the Certified Marketing & Sales Professionals Trustees.
Certification Summary
Examination Papers & Topics
The CSE certificate covers the following topics:
  • Organization and Management (Planning, Forecasting and Budgeting, Organizing the Sales Force, Communication, Team Building, Motivation and Incentive Management, Legal).
  • Personnel (Recruiting, Sales Training, Performance Appraisal)
  • Sales and Marketing (Foundations of Marketing Strategy, Pricing and Trade Practices, Integrated Marketing Communications, Emerging Channels, Sales Technology)


Examination Style
Applicants are responsible for providing a suitable proctor to supervise their examination.  The exam must be taken at a recognized facility providing exam invigilation services. 
Examination & Results Dates
Examinations must be taken within 365 days of application approval date.
Examination Mode Computer-based
Areas of Specialization
  • Marketing
  • Sales
Professional Body Sales & Marketing Executives International (SMEI)
Location of Incorporation Canada